How to Handle Bad PR – by Frank Sinatra
Have you ever been the victim of bad PR? Maybe on a web site, a local newspaper or magazine, etc.?
If you weren’t sure what to do, maybe studying a master can help you out. Here’s a little lesson in the power of the pen from the Chairman of the Board himself, Mr. Frank Sinatra, replying to a rather well-known newspaper columnist who wrote some unflattering things about him, one Mr. Mike Royko from the Chicago Daily News, the Chicago Sun-Times, and the Chicago Tribune:

Frank Sinatra Letter to Mike Royko
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