File Sharers Spend More On Music, Also Responsible For Decline In Sales
Wait…what?
There was a great post by Andrew Dubber over at Music Think Tank addressing this apparent contradiction in the media of late. Here’s what he had to say…
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I’ve read two very interesting related articles this week.
The first suggested that people who download music via peer-to-peer services spend more money on music than their non-filesharing peers.
The second insisted that the net drop in CD and download sales overall has increased concurrent with, and as a result of filesharing.
It’s difficult to argue with either, since they’re both backed by respectable-seeming research and surveys – and yet they can’t possibly both be true.
Until you realise the fundamental logical flaws in both positions: the presupposition that unauthorised downloading of music has a causal effect – indeed, is the only causal factor – on the fortunes of the music business.
Clearly, as soon as you take a step back and think about it logically, so-called ‘piracy’ cannot possibly be anything more than one of a whole range of factors affecting the music industry as a whole, simply because the world is a complicated place and people are complex and interesting.
There are political, economic, social, cultural and technological factors all influencing the industry’s affairs – and it stands to reason that different influencing factors are pulling in all sorts of different directions.
To blame piracy for the decline of music revenues – or to single out pirates as the main source of income – overlooks that complexity, and merely provides a PR sideshow to the main story (that almost never gets covered in the mainstream press), which is that the entire ecosystem of music business is changing.
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